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Facebook gives small businesses new advertising and engagement tools

Facebook gives small businesses new advertising and engagement tools

The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page

Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and appointment booking capabilities.

“With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow and create jobs,” said Facebook.

Automated Ads. Small businesses now have a tool that will automatically create up to six different versions of an ad that can run across Facebook, Instagram, Messenger and Audience Network. The tool will lead advertisers through a series of questions about their business and the goals of the ad, and then suggest call-to-action buttons, text and creative details based on the business’ Facebook Page.

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