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5 factors of direct-to-consumer brand success

Legacy brands can learn from the direct-to-consumer model with a value shift to serve If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of scheduling time between drop-offs, pick-ups and work to stop by the mall. Need to try…
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Salesforce to acquire data analytics platform Tableau

The transaction will bring data visualization into the fold and could help marketers extract more value from their data Salesforce on Monday announced that it has entered into a deal to acquire the popular analytics and data visualization platform Tableau for $15.7 billion. The acquisition is yet another move by the CRM that brings in new technology…
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Digital transformation fueled Salesforce’s record quarter

Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first time. The global adoption of digital technologies is transforming how consumers and businesses operate interact drastically. While CXOs continue to embrace — and implement — the concept of digital transformation, technology vendors…
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