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HP Enterprise to embrace subscription model, chasing Amazon

HPE’s computer servers, storage hardware, networking gear and software will be available through Hewlett Packard Enterprise Co. will make all its products available through subscriptions, Chief Executive Officer Antonio Neri’s biggest move yet to shield the server maker from growing cloud-computing competition. HPE’s computer servers, storage hardware, networking gear and software will be available through…
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Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities

Its DSP users will have a full view of the programmatic Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel…
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Facebook gives small businesses new advertising and engagement tools

The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company’s Page Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and…
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Won’t Beg India For Resumption Of Bilateral Ties, Says Pakistan Cricket Board Chief

india and Pakistan have not played any bilateral series since January 2013. Both the teams have, however, met several times in the multilateral events. India and Pakistan are set to lock horns in the ongoing World Cup 2019 in Manchester on Sunday, though Pakistan Cricket Board chief Ehsan Mani said his team will “not beg” India to…
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The North Face gets a thumbs down from SEO community after manipulating Google image search results

The North Face’s agency Leo Burnett Tailor Made covertly updated Wikipedia images Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face…
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MarTech Today Rolls Out In-Depth Marketing Technology News Site

Digital publication and corresponding mobile app from leading publisher aims to be the daily go-to news and resource site for martech professionals. REDDING, Conn., Oct. 18, 2016 /PRNewswire/ — This week, leading digital marketing publisher Third Door Media unveiled MarTech Today, a new industry publication tailored for CMTs, CMOs, CIOs, CTOs and marketing operations professionals,…
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Twitter buys Fabula AI, machine learning start-up that can detect network manipulation

Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public conversation. Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join Twitter and work alongside Sandeep Pandey as part of Twitter’s research group focused on…
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AdStage launches Google Sheets add-on for cross-channel campaign data

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for Google Sheets. What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import their paid search campaigns, social campaigns and analytics data from AdStage into Google Sheets with one query. AdStage…
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Building and scaling global SEO Centers of Excellence

Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it. Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring…
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