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HUAWEI TO LAUNCH KIRIN 810 7NM SOC WITH NOVA 5 SERIES PHONES IN CHINA ON JUNE 21

Huawei will reportedly launch a Kirin 800-Series  Huawei is going to make two announcements on June 21. The first one is related to its new mid-range smartphone chipset, and the other is the launch of the Nova 5 series of phones. The company has already been teasing the phone on the social media, but a…
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SAMSUNG GALAXY FOLD DISPLAY ISSUES RESOLVED: EXECUTIVE

“Most” of the display issues in Samsung Galaxy Fold are resolved: Company executive. A Samsung Display executive has revealed that the company has resolved “most” of the issues related in the Galaxy Fold phone, and that the device is ready for launch. “Most of the display problems have been ironed out, and the Galaxy Fold is ready…
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APPLE ANNOUNCES VOLUNTARY RECALL AND REPLACEMENT PROGRAM FOR 2015 MACBOOK PRO DUE TO BATTERY OVERHEATING CONCERNS

Apple has issued an important announcement Pro units sold primarily between September 2015 and February 2017. The company says that the batteries in MacBook Pro mid-2015 models are prone to overheating and pose a safety risk to users. Affected laptops can be identified by their model and serial number, and Apple has advised users to stop using…
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Search Engine Land Awards 2019 Finalists announced: Full list

Join us on June 4 when the winners are announced at SMX Advanced in Seattle. \ We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards. We received hundreds of submissions, and our slate of expert judges was blown away by the levels of sophistication exhibited by the…
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Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

In a flooded social landscape, Wenograd argues that the most successful brands  SEATTLE – Where Facebook ads were once a hotbed for Lookalike audiences and bottom-of-the-funnel conversion actions, it’s now a crowded space that enables ad blindness and brand apathy on a foundational level. That’s the view of Susan Wenograd, VP of marketing strategy at Aimclear, who…
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Survey finds 89% of marketers seeing increased sales using location data

Data reflect increasing marketer sophistication Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey showed comparable usage but also improved results, including increased sales (89%) customer growth (86%) and higher customer engagement (84%) . The 2019 survey consisted of 700 U.S. based mobile marketers drawn from…
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Pinterest broadens e-commerce capabilities with ‘Complete the Look’ tool

The visual search feature will recommend fashion and home  Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in…
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Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages

The company recommends Page owners add the information to their Page descriptions. Facebook is alerting Page owners that it is removing a number of fields from Page info starting August 1, 2019 . The fields to be removed include Company Overview, Biography, Affiliation, Personal Interests and maybe more, according to a tweet from Matt Navarra (who spotted…
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Check out the new MarTech agenda

Customer expectations are rising… and technology is the key to meeting and exceeding those demands. Analytics and attribution, data management, customer intelligence… every aspect of modern marketing now relies on some form of technology that you need to embrace and master if you want to succeed. At the end of the day, martech is marketing……
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SMX East registration is open!

Unlock the actionable tactics you need to maximize awareness, generate leads, and boost  Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14. The all-new SMX East is going…
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Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely on big data when making decisions As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive…
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The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors

Live Webinar Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or…
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Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Daily social media usage increased by just 1% year-over-year, according to the annual report. Mary Meeker has released her annual internet report, giving marketers a glimpse of where we are globally in terms of social media use and online ad spend, among other trends. While overall internet usage keeps growing, social media usage is flattening…
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Forrester: Over-reliance on big data, siloed teams impede customer insights

Nearly a third of digital marketers reply completely As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned…
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VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

The company’s latest round of funding will go toward VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile…
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Top 10 Email Marketing Tips for Financial Advisors

If you want to stay in touch with clients without making hundreds of individual phone calls or you’re looking for a new way to communicate with clients, an email newsletter may be just what your practice needs. Email marketing is easy There are three key components to email marketing: client acquisition, data analysis and return…
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Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences

The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their…
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Salesforce Summer ’19 release preps for Lightning migration: What you need to know

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a…
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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID

IAB Europe releases new GDPR consent framework for comment

The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations,  IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over…
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Are revenue optimization teams the answer to alignment issues between sales and marketing?

It is more critical than ever that sales and marketing collaborate in the full sales process. Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report (registration required) from Aragon Research found that customer…
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How to combat marketing’s greatest enemy: Time

If you’re struggling to get your team all pulling in the same direction, you should revamp your team’s organization to be agile and react in real-time. In recent days I’ve started thinking about our second half of 2019 plan and came across an old file, a 2018 planning deck. I looked through a few slides,…
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4 steps to manage digital work processes with greater speed and efficiency

There’s still time to register! Webinar: Tuesday, June 11, at 1:00 PM ET (10:00 AM PT) Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it…
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The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors

Live Webinar: Tuesday, June 18, at 1:00 PM ET (10:00 AM PT) Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation…
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What will happen to influencer marketing if Instagram ‘Likes’ go away?

Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies. In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways…
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