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SAP announces secure, scalable business-to-business solutions for marketers

SAP Customer Identity and Access Management aims to help businesses foster relationships  Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks . Why…
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A look under the hood of profitable e-commerce websites

Tools are only effective if they are simple and straightforward because today’s customers Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can move mountains.” This mantra has worked for Apple for decades, and it certainly holds true…
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Google tests showing weekly site visits in automated ad extension The extensi

The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension…
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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at Google Marketing Live, the company’s annual conference for advertisers. The initiative? Automated campaign types that…
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SEM Industry: MarTech Conference

MarTech® is a vendor agnostic marketing technology conference and trade show series produced by our parent company, Third Door Media. The MarTech® Conference is programmed by Scott Brinker, a columnist at our sister site Marketing Land, marketing technology industry expert and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.  The MarTech® Conference & Trade…
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Google’s Smart Bidding – it’s even more about the data

Live Webinar: Thursday, June 13, at 1:00 PM ET (10:00 AM PT) Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate? Join Crealytics founder…
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