Survey finds 89% of marketers seeing increased sales using location data

Data reflect increasing marketer sophistication

Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new follow-up survey showed comparable usage but also improved results, including increased sales (89%) customer growth (86%) and higher customer engagement (84%)

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The 2019 survey consisted of 700 U.S. based mobile marketers drawn from a B2B survey panel and included 536 consumer brands and 164 agencies.

Have you experienced the following benefits from using location-based marketing and/or advertising?