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SEO guide to optimizing your LinkedIn profile for more connections, better leads

SEO guide to optimizing your LinkedIn profile for more connections, better leads

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.

LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university career skills class.

For that reason, many business owners and marketers treat their LinkedIn profile (if they even have one) like an online resume. They list their credentials, add a little blurb about who they are and hope that someone is intrigued enough to network with or hire them.

What they – and likely you – don’t know about LinkedIn is that it is a powerful search engine that has the power to drive targeted, high-volume traffic to your profile.

Not only that, but that traffic can very well turn into valuable professional relationships and new clients.

It’s time to stop sleeping on this platform and start tapping into that power.

LinkedIn is not just a resume

With LinkedIn optimization, you will build connections with some of the best and brightest in your industry and attract your ideal clients directly to your profile and inbox.

From profile optimization and SEO to content posting and engagement, this guide covers everything you need in order to turn your LinkedIn profile into a brand-building, lead-generating machine.

More than SEO – Full throttle LinkedIn optimization

Many LinkedIn optimization guides start and end at SEO, but I say that SEO is just the tip of the iceberg.

As with your business website, the success of your inbound marketing through LinkedIn not only depends on traffic but also on conversion optimization.

If you focus all of your efforts on SEO, without fully optimizing your profile for conversions, you aren’t making the most of the traffic coming in.

That’s why I put all of the LinkedIn SEO best practices to the test AND applied my own expertise around conversion copywriting, sales funnels and conversion optimization.

The result of that testing is this guide – which includes sections about profile aesthetic, creating a lead funnel, writing compelling copy on your profile and much more.

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