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Check out the new MarTech agenda

Check out the new MarTech agenda

Customer expectations are rising… and technology is the key to meeting and exceeding those demands. Analytics and attribution, data management, customer intelligence… every aspect of modern marketing now relies on some form of technology that you need to embrace and master if you want to succeed.

At the end of the day, martech is marketing… and marketing is martech.

Keeping pace (or better yet, staying ahead of the curve) is essential — but in this constantly evolving environment, it’s not always easy.

The solution? Attend The MarTech® Conference, September 16-18 in Boston.

Join a thriving community of senior-level marketers for an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming everyday marketing challenges.

The all-new agenda is live and ready for you to explore. You’ll unlock 65+ presentations from 30+ experts and dozens of martech solution providers. Each track tackles a pillar of your professional world; each session delivers practical advice and insights you can implement immediately.

Here’s a taste of what’s in store:

Marketing & Leadership

  • Martech Leaders Hit the C-Suite: How to Convey Value of Tech While Rising Above Tactics, with Colechurch Consulting
  • Building a Marketing Technology & Operations Team That Soars, with The Connective Good and SAP Concur
  • An SEO Framework for Marketing Operations & Technology Leadership, with The SEO Executive Plan
  • Outside-In, CX-Led Architectures to Drive Digital Transformations, with AKQA


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