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Category: Update Technology

Google to launch dynamic email feature for all Gmail users on July 2

Gmail will be officially launching the dynamic email feature in Gmail for all its users on July 2. The feature is currently available in beta. Gmail will be officially launching the dynamic email feature in Gmail for all its users on July 2, the technology giant announced in its official blog recently. The feature is…
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10 Ways to Update Your Marketing with New Trends and Technology

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing and other operations. Here are some tips to help your small…
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An update on executive changes on the editorial team

Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities. This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third…
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Twitter buys Fabula AI, machine learning start-up that can detect network manipulation

Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public conversation. Twitter announced on Monday it has acquired Fabula AI, a London-based machine learning research company. Fabula AI’s team will join Twitter and work alongside Sandeep Pandey as part of Twitter’s research group focused on…
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The video algorithm: Facebook vs. YouTube

Facebook is starting to emphasize library content suggestions to keep users engaged for longer periods and increasing their ability to monetize that time through ads. When Facebook first introduced video into the Newsfeed in 2013, it marked the first time a major player challenged the video space, which at the time, YouTube dominated. Before Snapchat…
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Irish GDPR investigation of Google could impact entire programmatic ecosystem

Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched in response to a formal complaint from Brave’s Chief Privacy Officer Dr. Johnny Ryan. It’s about more than Google. In a statement on its site, the Irish Data Protection…
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Could machine learning solve attribution challenges?

This new attribution methodology uses machine learning, gives marketers visibility into full-funnel marketing. If your digital marketing team struggles with attribution, you’re not alone. Nielsen reports that only one out of every four marketers can confidently attribute revenue to their digital efforts. But does that surprise you? Probably not — attribution is a pressing issue and can…
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How small businesses can see big results with foundational SEO

Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my agency), it is rare we see…
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Google, Amazon to face new antitrust inquiries in changed political climate

Reportedly the DOJ will investigate Google and the FTC will take on Amazon. After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013. Google made some concessions but escaped significant penalties, with FTC Chairman Jon Leibowitz declaring at the time, “The law protects competition not competitors.” DOJ…
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Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in…
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Don’t overlook domains as part of your brand security plans

Cyber threats are having a significant impact on businesses — that much is clear. Budget and resources are being dedicated to securing infrastructure and applications, and educating staff on the dangers of phishing, malware and social engineering. For marketers, cyber security is quickly encroaching on brand protection as a whole, and rightly so. The lines…
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WhatsApp to get advertisements starting 2020

Messaging app WhatsApp has been providing its services for free to its 1.5 billion users spread over 180 countries. The company now plans to generate revenue from the app through ads. WhatsApp’s parent company, Facebook, has confirmed that the messaging app would start serving advertisements in 2020. At the annual Facebook Marketing Summit in the…
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A guide to campaign tracking for simple and stress-free analytics

Any business that wants to be successful needs to know which marketing techniques are effective to their customers, members and target audience. Without this knowledge, it’s impossible to know whether your marketing campaigns are effective or if they are simply wasting your time and money. Which means that campaign tracking is a fundamental part of…
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Firefox update debuts WebRender, updated AV1 decoder

Firefox has been updated with a range of significant performance improvements, but developers will be most interested in WebRender’s rollout and the updated AV1 decoder. WebRender is Mozilla’s next-gen GPU-based 2D rendering engine. The technology aims to make browsing feel smoother by moving core graphics rendering processes to the GPU. Previous iterations of Firefox’s browser…
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Play Store enables ‘pre-registration’ feature for all, plus larger app bundles

Google added some welcome new features to its Play Store ahead of its appearance at GDC this week. The first is not strictly an addition but more of an expansion. ‘Pre-registration’ is now available for all developers, allowing hype for a game or app to be generated prior to release. Next up is a new…
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Google provides two new ways for developers to push app updates

Google has introduced two new ways for developers to push their app updates during the Android Developer Summit this week. The ‘In-App Updates’ API provides features that Android coders have been requesting for some time, according to Google Senior Director of Android Product Management and Developer Relations Stephanie Saad. Developers can now prompt users to…
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Former Mozilla GM: Google sabotaged Firefox to boost Chrome

Mozilla’s former general manager has added to accusations that Google deliberately sabotaged competing browsers to boost Chrome’s popularity. Jonathan Nightingale gave his account in a series of tweets over the weekend. Despite being the main source of Mozilla’s income through a revenue share deal on search, he accuses Google of using dirty tactics to harm…
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Airtel vs Vodafone vs Reliance Jio vs BSNL: Best prepaid plans with unlimited calls, data under Rs 200

Reliance Jio vs Vodafone vs Airtel vs BSNL prepaid plans: Here’s a list of the best prepaid plans from Airtel, Reliance Jio, Vodafone, BSNL under Rs 200 which offer customers data benefits along with unlimited calls and free SMSes. A recent research by Cable.co.uk has shown that India has the cheapest data prices in the world at…
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Why are Indian cities banning PUBG when it is useless to do so? Central govt should ban it if needed

City administrations and educational institutes in India are banning PUBG. But it’s a useless exercise and doesn’t solve anything, if at all there is a problem, until whatever issues the game has been dealt with by the Central government. Of late it has become fashionable to pick on PlayerUnknowns BattleGrounds, popularly known as PUBG, in…
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Realme 3 to Go on Sale Again in India on March 19, Over 2.1 Lakh Units Sold So Far

Realme 3 went on sale in India twice on Tuesday. Through the two sale rounds, Realme has now announced that it sold over 2,10,000 Realme 3 units. This notably shows the addition of over 60,000 units that were supposedly sold through the second sale round that took place at 8pm on Tuesday. The company initially…
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BREAKING: Galaxy A9 (2018) is getting the Android Pie update

It’s barely mid-March, and Samsung has released the Android Pie update for yet another mid-range smartphone. Following the release of the update for the Galaxy A8 Plus (2018) last week, Samsung is now pushing Pie to the Galaxy A9 (2018). The update is rolling out in Poland and brings software version A920FXXU1BSC5 and the February 2019 security patch. It’s…
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YouTube Music Premium and YouTube Premium land in India for ₹99 and ₹129 a month, Galaxy S10 owners get 4 months free

Google announced YouTube Music, YouTube Music Premium and YouTube Premium in May 2018, but the services were available only in selected regions at launch. Over the coming months, these were rolled out to more parts of the world, but they have been curiously absent from certain important regions like India, which otherwise has been in Google’s crosshairs…
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