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Category: New Technology

Won’t Beg India For Resumption Of Bilateral Ties, Says Pakistan Cricket Board Chief

india and Pakistan have not played any bilateral series since January 2013. Both the teams have, however, met several times in the multilateral events. India and Pakistan are set to lock horns in the ongoing World Cup 2019 in Manchester on Sunday, though Pakistan Cricket Board chief Ehsan Mani said his team will “not beg” India to…
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Salesforce Summer ’19 release preps for Lightning migration: What you need to know

New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a…
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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24. IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID

A year after GDPR, mobile notifications are up, location sharing is down

Airship examined mobile app permissions data from more than 700 million users worldwide. In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as…
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The Future of Display Advertising

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display advertising experts as they discuss…
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Google Tag Manager now supports AMP (Accelerated Mobile Pages)

Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters. Google’s help website includes a list of supported tags.While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs…
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Google App campaigns to get YouTube inventory, tROAS bidding

App ads will soon be eligible to appear on the YouTube homepage feed. A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google announced the updates at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding,…
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Facebook gives game developers new ad options within Audience Network

Mobile gaming advertisers will now have the option to run rewarded video and playable ads on Facebook’s off-platform ad network. Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available via its Audience Network. Advertisers are also getting new metrics to see how their playable ads…
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LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution. LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care…
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IoT, AI and blockchain all key to digital transformation – but ensure you get the millennial view

It is widely accepted that a confluence of emerging technologies will be key to future business transformation. Yet there may be a difference of opinion dependent on generation, according to a new report. The study, from KPMG, aimed to highlight divergent opinions between global tech leaders and millennials. According to the report – which polled…
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Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing. Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails.…
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Here’s how to stand out in a crowded streaming service market

Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory. You can hardly avoid facts that make you feel your age these days – I realized the other day there are people that are legal adults who have no idea that Netflix used to send you DVDs…
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Why getting better connected could lead to a better world

Amid uncertainty, there’s one certainty; business is more global than it has ever been, and trading with partners, customers and suppliers across the world is set to characterise business in the future. Connectivity lies at the heart of collaboration and is central to knowledge, idea and information sharing which are essential for businesses to become…
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How to improve supply chains with machine learning:

Bottom line: Enterprises are attaining double-digit improvements in forecast error rates, demand planning productivity, cost reductions and on-time shipments using machine learning today, revolutionising supply chain management in the process. Machine learning algorithms and the models they’re based on excel at finding anomalies, patterns and predictive insights in large data sets. Many supply chain challenges are…
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How to improve privileged users’ security experiences with machine learning

Bottom line: One of the primary factors motivating employees to sacrifice security for speed are the many frustrations they face, attempting to re-authenticate who they are so they can get more work done and achieve greater productivity. How bad security experiences lead to a breach Every business is facing the paradox of hardening security without sacrificing…
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Hyperscaler cloud capex declines – but ‘enormous barriers’ remain to reach the top table

The spending of the cloud hyperscalers has come to a comparative halt, according to the latest note from Synergy Research. The analyst firm found that in the first quarter of 2019 total capex across the largest cloud vendors totalled just over $26 billion, representing a 2% downturn year on year. This excludes Google’s $2.4bn outlay…
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Google tightens Play Store policies around weed, sex, hate, and loot

Google is taking a tougher stance on apps featuring things such as marijuana, sex, loot boxes, and hate speech with new Play Store policies. Part of Google’s reasoning behind the changes is to protect young minds from being influenced by apps and games they stumble across. Developers now have to define target age groups for…
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Getting into home truths: Why is the experience of eCommerce still so poor?

There’s no denying that the digital world has changed the outside face of marketing. While many of the inner-face principles of marketing have (and always will) remain the same in terms of audience segmentation, targeting and positioning, the way brands now engage with their customers has changed faster in the past 10 years than throughout…
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New inventory tracker reveals how retail and IoT can be the right fit

California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately. The average level of inventory accuracy in the warehouse is nearly 99%, says Auburn University’s RFID Lab. It says that the accuracy is below 65 per cent in retail stores, which is mostly imprecise…
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Six killer marketing metrics that really matter: Segmentation and engagement

The life of a digital marketer is rarely straightforward. Whilst other communicators may perhaps argue it’s easier for their digital peers to evidence ROI, those within the world of email marketing, for instance, may be quick to defend their position. Because yes, they have a wealth of metrics at their fingertips, but it can be difficult…
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Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in…
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Why cloud-based interoperability is critical to the modern marketing stack

According to the Content Marketing Institute, 92 percent of B2B companies and 86 percent of B2C organisations now depend on content marketing to drive growth and customer retention. With daily online, social media, and video campaigns supplanting traditional print and television advertising media, marketers increasingly need a more robust, efficient way of creating diverse content and…
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McKinsey muses on personalisation and finds potent brand messages

To personalise, or not to personalise? Even though it’s phrased as a question, personalisation may seem more of a proclamation today – and while only half of consumers are actively signing up for a personalised experience right now, the numbers are only going to go up. The latest study from Periscope By McKinsey, which polled…
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How to achieve the best ROI when working with influencers

The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge. As influencer marketing grows and becomes embedded into the marketing strategy of…
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WhatsApp to get advertisements starting 2020

Messaging app WhatsApp has been providing its services for free to its 1.5 billion users spread over 180 countries. The company now plans to generate revenue from the app through ads. WhatsApp’s parent company, Facebook, has confirmed that the messaging app would start serving advertisements in 2020. At the annual Facebook Marketing Summit in the…
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