Gmail will be officially launching the dynamic email feature in Gmail for all its users on July 2. The feature is currently available in beta. Gmail will be officially launching the dynamic email feature in Gmail for all its users on July 2, the technology giant announced in its official blog recently. The feature is…
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The Redmi phone in question is believed to have a 64-megapixel After bringing 48-megapixel camera-equipped Redmi Note 7 models, Xiaomi is rumoured to have a new Redmi phone in the pipeline with a whopping 64-megapixel sensor. The development of the new model was rumoured earlier this month. And now, the MIUI camera app corroborates the…
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The government has been pushing to boost the adoption of electric vehicles. India has issued draft rules to exempt electric vehicles from paying registration fee, the government said in a statement on Wednesday, as it looks to cut its dependence on fossil fuels. The government has been pushing to boost the adoption of electric vehicles,…
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With the proliferation of technologies to support marketing, the application of growth hacking and agile methods by CMOs Marketing technologists apply smarts across technology, marketing, analytics, and organizational alignment to get great marketing results in a scalable way. The demand for this hybrid marketing/tech talent is outstripping the supply. At my company, the Connective Good, we…
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Join us on June 4 when the winners are announced at SMX Advanced in Seattle. \ We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards. We received hundreds of submissions, and our slate of expert judges was blown away by the levels of sophistication exhibited by the…
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The visual search feature will recommend fashion and home Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in…
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Customer expectations are rising… and technology is the key to meeting and exceeding those demands. Analytics and attribution, data management, customer intelligence… every aspect of modern marketing now relies on some form of technology that you need to embrace and master if you want to succeed. At the end of the day, martech is marketing……
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SAP Customer Identity and Access Management aims to help businesses foster relationships Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks . Why…
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Legacy brands can learn from the direct-to-consumer model with a value shift to serve If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of scheduling time between drop-offs, pick-ups and work to stop by the mall. Need to try…
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Tools are only effective if they are simple and straightforward because today’s customers Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can move mountains.” This mantra has worked for Apple for decades, and it certainly holds true…
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Unlock the actionable tactics you need to maximize awareness, generate leads, and boost Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14. The all-new SMX East is going…
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Nearly a third of digital marketers reply completely on big data when making decisions As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive…
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Its DSP users will have a full view of the programmatic Verizon Media has rolled out a new tool for its DSP users to offer more transparency into the programmatic ad platform. The tool, said Verizon Media, is designed to give advertisers a comprehensive view of the programmatic landscape — showing reach and cost analysis by channel…
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Nearly a third of digital marketers reply completely As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements? A recent report from Forrester commissioned…
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The company’s latest round of funding will go toward VidMob has raised $25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns. Why we should care VidMob’s Agile…
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The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension…
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The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, IAB Europe, in partnership with IAB Tech Lab, announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over…
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The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at Google Marketing Live, the company’s annual conference for advertisers. The initiative? Automated campaign types that…
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The recently published report points to the lack of empathy exhibited by AI as driving force behind mistrust. A new report released by Pega that examined consumer attitudes towards artificial intelligence indicates that despite the growing usage of AI technologies, consumers lack an understanding of how they can benefit from AI and are more likely to trust…
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Another Google search update has rolled out this week, this one deals with domain diversity in the search results. Google announced on the Search Liaison Twitter account just now that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results…
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MarTech® is a vendor agnostic marketing technology conference and trade show series produced by our parent company, Third Door Media. The MarTech® Conference is programmed by Scott Brinker, a columnist at our sister site Marketing Land, marketing technology industry expert and author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. The MarTech® Conference & Trade…
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But many website owners and managers are not thrilled with this release coming so soon, especially with the holidays now in full swing. WordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the highly-divisive Gutenberg editor — is now scheduled to be released on Thursday, the day…
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Digital publication and corresponding mobile app from leading publisher aims to be the daily go-to news and resource site for martech professionals. REDDING, Conn., Oct. 18, 2016 /PRNewswire/ — This week, leading digital marketing publisher Third Door Media unveiled MarTech Today, a new industry publication tailored for CMTs, CMOs, CIOs, CTOs and marketing operations professionals,…
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Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here’s how you do it. Wider spread internet adoption and mobile use worldwide are opening up lucrative new markets in Latin America, China and the rest of Asia-Pacific and more. Global opportunities bring…
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I’m excited to reveal our first two keynote speakers: Mike Volpe, CEO at Lola.com, and Cesar Brea, Partner at Bain & Co. Are you searching for practical, real-world answers to your marketing operations and technology challenges? I know where you can find them: MarTech®, September 16-18 in Boston. MarTech is designed to deliver expert, graduate-level,…
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