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Google search update aims to show more diverse results from different domain names

Google search update aims to show more diverse results from different domain names

Another Google search update has rolled out this week, this one deals with domain diversity in the search results.

Google announced on the Search Liaison Twitter account just now that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results from the same domain for a particular query in the top results.

More diverse Google results. Searchers, along with SEOs, have complained over the years that sometimes Google shows too many listings for the top search results from the same domain name. So if you do a search for a particular query, you may see 4 or 5 of the top ten results from the same domain name. Google is looking to not show more than two results from the same domain with this search update.

Google said “A new change now launching in Google Search is designed to provide more site diversity in our results.” Google added, “This site diversity change means that you usually won’t see more than two listings from the same site in our top results.”

But not always. Google said it does reserve the right to show more than two results from the same domain name when it thinks it is appropriate. “However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search,” Google wrote. I suspect this is related to branded queries, so if you are searching for a brand, like Amazon, you likely will see more than just two results from amazon.com listed in the search results.

Sub-domains. Google will generally treat sub-domains as part of the main domain. So if you have blog.domain.com, it will be considered part of the main www.domain.com domain and count towards the two results. Google said “Site diversity will generally treat subdomains as part of a root domain. IE: listings from subdomains and the root domain will all be considered from the same single site.”

Of course, Google reserves the right to treat some subdomains differently, “However, subdomains are treated as separate sites for diversity purposes when deemed relevant to do so,” Google wrote.

Core results only. This only impacts the core results, not the additional search features such as top stories, video snippets, image carousels or other vertical search features listed among the other web results.

Danny Sullivan from Google added on Twitter, “It’s about the main listings, not various other displays on the search results.”

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