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Month: May 2019

Marketing dashboards matter: Why marketers must go beyond traditional BI tools

Data is the currency of the modern marketer. The ability to analyse and leverage data from a wide number of sources is crucial when reviewing revenue generation and other key performance indicators tied to greater business goals. With an increasing number of data sources – think social, search, email, events, SMS campaigns and more –…
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New inventory tracker reveals how retail and IoT can be the right fit

California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately. The average level of inventory accuracy in the warehouse is nearly 99%, says Auburn University’s RFID Lab. It says that the accuracy is below 65 per cent in retail stores, which is mostly imprecise…
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Is Facebook’s privacy pivot all about business messaging?

In a landmark blog post last month, Mark Zuckerberg outlined a new, “privacy-focused” vision for Facebook. The announcement signaled a fundamental shift in strategy for the embattled company in the midst of growing public mistrust and plummeting usage of its core social network. It was also a shot across the bow of Facebook’s Big Tech rivals in the ongoing battle…
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Six killer marketing metrics that really matter: Segmentation and engagement

The life of a digital marketer is rarely straightforward. Whilst other communicators may perhaps argue it’s easier for their digital peers to evidence ROI, those within the world of email marketing, for instance, may be quick to defend their position. Because yes, they have a wealth of metrics at their fingertips, but it can be difficult…
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Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in…
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Don’t overlook domains as part of your brand security plans

Cyber threats are having a significant impact on businesses — that much is clear. Budget and resources are being dedicated to securing infrastructure and applications, and educating staff on the dangers of phishing, malware and social engineering. For marketers, cyber security is quickly encroaching on brand protection as a whole, and rightly so. The lines…
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Why cloud-based interoperability is critical to the modern marketing stack

According to the Content Marketing Institute, 92 percent of B2B companies and 86 percent of B2C organisations now depend on content marketing to drive growth and customer retention. With daily online, social media, and video campaigns supplanting traditional print and television advertising media, marketers increasingly need a more robust, efficient way of creating diverse content and…
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McKinsey muses on personalisation and finds potent brand messages

To personalise, or not to personalise? Even though it’s phrased as a question, personalisation may seem more of a proclamation today – and while only half of consumers are actively signing up for a personalised experience right now, the numbers are only going to go up. The latest study from Periscope By McKinsey, which polled…
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How to achieve the best ROI when working with influencers

The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge. As influencer marketing grows and becomes embedded into the marketing strategy of…
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Twitter opens Developer Lab for testing new API features

Twitter has opened the doors to its Developer Labs where developers can test new API products from the social network before release. Initially, Twitter is planning to focus on conversational data. This will be for academics and researchers who study interactions on the social network, as well as social listening and analytics providers that build…
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A certification program from Google has launched for mobile site developers

Google has announced the launch of a new certification programme for mobile site developers to prove their worth. The new exam covers various aspects of mobile website development from the basics of why mobile-optimised sites matter, all the way to methods of improving mobile site speed, the importance of optimal UX design, and topics such…
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WhatsApp to get advertisements starting 2020

Messaging app WhatsApp has been providing its services for free to its 1.5 billion users spread over 180 countries. The company now plans to generate revenue from the app through ads. WhatsApp’s parent company, Facebook, has confirmed that the messaging app would start serving advertisements in 2020. At the annual Facebook Marketing Summit in the…
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A guide to campaign tracking for simple and stress-free analytics

Any business that wants to be successful needs to know which marketing techniques are effective to their customers, members and target audience. Without this knowledge, it’s impossible to know whether your marketing campaigns are effective or if they are simply wasting your time and money. Which means that campaign tracking is a fundamental part of…
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Google calls for Android Automotive developers ahead of I/O 2019

Google has preemptively announced that Android Automotive (not to be confused with Android Auto) will be opened to developers following I/O 2019. Android Automotive is Google’s platform for infotainment systems which is due to launch with the Polestar 2, an electric vehicle developed by Volvo’s standalone brand. The platform differs from Android Auto in that Automotive…
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Firefox update debuts WebRender, updated AV1 decoder

Firefox has been updated with a range of significant performance improvements, but developers will be most interested in WebRender’s rollout and the updated AV1 decoder. WebRender is Mozilla’s next-gen GPU-based 2D rendering engine. The technology aims to make browsing feel smoother by moving core graphics rendering processes to the GPU. Previous iterations of Firefox’s browser…
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Twitter opens Developer Lab for testing new API features

Twitter has opened the doors to its Developer Labs where developers can test new API products from the social network before release. Initially, Twitter is planning to focus on conversational data. This will be for academics and researchers who study interactions on the social network, as well as social listening and analytics providers that build…
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Uniting developers and designers with Unite UX

Developer sat down with Unite UX product manager Daniel Levy to hear Progress’ plan to bridge the gap between developers and designers. Most of us have witnessed or experienced the disconnect. The different tools used often results in a back-and-forth with constant reiterations needed. Ultimately, this wastes effort and money with a slow time-to-market. Unite…
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Play Store enables ‘pre-registration’ feature for all, plus larger app bundles

Google added some welcome new features to its Play Store ahead of its appearance at GDC this week. The first is not strictly an addition but more of an expansion. ‘Pre-registration’ is now available for all developers, allowing hype for a game or app to be generated prior to release. Next up is a new…
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Microsoft launches Azure cloud services for AI and blockchain

Software giant empowers developers with new AI and blockchain capabilities Microsoft has announced a series of new Azure services and developer technologies ahead of its Build conference next week that will make it easier for developers to to create new AI, mixed reality, IoT and blockchain projects. The company will help developers and data scientists apply…
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Google calls for Android Automotive developers ahead of I/O 2019

Google has preemptively announced that Android Automotive (not to be confused with Android Auto) will be opened to developers following I/O 2019. Android Automotive is Google’s platform for infotainment systems which is due to launch with the Polestar 2, an electric vehicle developed by Volvo’s standalone brand. The platform differs from Android Auto in that Automotive…
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Mobile marketers seeing ‘significant’ gains in data initiatives and investments

If you’re a mobile marketer and not putting a laser focus on data-driven campaigns, then where have you been? According to new figures from marketing platform YouAppi, almost all mobile marketers have increased focus and investment on data over the past five years – with the vast majority seeing improvements as a result. The study,…
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